Contact

Traacking S.A. - Luxembourg +352 691 281 724

Solution

DIGITAL AUDIENCE MEASUREMENT

TRAACKING is an engine that provides real-time, evidence-based audience and impression measurements for any kind of digital content – incl. VIDEO – across any device – incl. MOBILE – In App.

Viewability, key questions we address

RECEPTION IN THE BROWSER SPACE
Has the video been actually loaded in the user browser ?

RECEPTION IN THE VIEWABLE BROWSER SPACE
How much (%) of the display has been visible in the viewable browser space ?

1st ACCESS TO THE VIDEO CONTENT
Has the video get started ?
How much of the video has been actually viewed and how long ?

video-streaming

Interaction with videos

Evidence-based analytics about all the interactions within a video

  • Start
  • Pause
  • Stop
  • Seek
  • Skip
  • Full screen
  • Go to another tab.
  • ...

NEW IMPRESSION MODEL

Customizable dashboard - straightforward analytics for decision makers

  • Key metrics customized to needs
  • Campaign management
  • Real time reporting

Certified raw data is transformed into a customizable straightforward dashboard, displaying only relevant information, designed to be used by decision makers on a daily basis.

dashboard

Technology

  • Light and compliant to web techologies - html 5, java, css...
  • Designed to be integrated to existing system
  • Functional architecture
Technology Insight

Methodology

  • Counting made at the terminal level and confirmed by the content server
  • Distinction made between "reception of" and "access to" a content
  • Applicable to any kind of streamed content across any device