DIGITAL AUDIENCE MEASUREMENT
TRAACKING is an engine that provides real-time, evidence-based audience and impression measurements for any kind of digital content – incl. VIDEO – across any device – incl. MOBILE – In App.
Viewability, key questions we address
RECEPTION IN THE BROWSER SPACE
Has the video been actually loaded in the user browser ?
RECEPTION IN THE VIEWABLE BROWSER SPACE
How much (%) of the display has been visible in the viewable browser space ?
1st ACCESS TO THE VIDEO CONTENT
Has the video get started ?
How much of the video has been actually viewed and how long ?
Interaction with videos
Evidence-based analytics about all the interactions within a video
- Full screen
- Go to another tab.
NEW IMPRESSION MODEL
Customizable dashboard - straightforward analytics for decision makers
- Key metrics customized to needs
- Campaign management
- Real time reporting
Certified raw data is transformed into a customizable straightforward dashboard, displaying only relevant information, designed to be used by decision makers on a daily basis.
- Light and compliant to web techologies - html 5, java, css...
- Designed to be integrated to existing system
- Functional architecture
- Counting made at the terminal level and confirmed by the content server
- Distinction made between "reception of" and "access to" a content
- Applicable to any kind of streamed content across any device