Complete empirical data capture and real-time reporting
of your users’ engagement with your content.
Patents: USPTO 8,914,530 ; EPO 2005701 ; USPTO 14,541,999 & USPTO 14,542,049 (pending)
TRAACKING offers patented Attention Analytics for digital content (video, audio, html/pdf, ads). We provide an accuracy and level of granularity never before possible. The data is captured and retained as auditable end-to-end data chains with the data owned by you, not us.
By tagging your content with a TRAACKING tag and distributing as usual, complete event data is captured every user interaction. Everything is measured at millisecond detail accounting for the full content engagement sequence with stop event.